<p dir="ltr">The Environment Agency has introduced a new citizen science initiative at Par Beach in Cornwall and Combe Martin in Devon, encouraging beachgoers to engage with AI to monitor water quality and beach conditions.&nbsp;</p>
<p dir="ltr">This 12-week trial, starting in October, aims to involve the public in gathering valuable data while keeping them informed about the state of their local environment.</p>
<p dir="ltr">At both beaches, visitors will find QR code signage prompting them to start a conversation with the Hello Lamp Post AI platform. This system will share the latest information from the Environment Agency&rsquo;s water quality monitoring efforts, but the interaction is designed to be more than just a one-way update. The agency hopes that beachgoers will contribute their own observations by answering questions about the number of people or dogs on the beach, the clarity of the water, or any signs of pollution.</p>
<p dir="ltr">The project has gained strong local support. Barbara Martin of Combe Martin Water Watch praised the agency&rsquo;s continued focus on water quality, stating, "We are proud of the 'Good' water quality rating for Combe Martin, and this AI scheme will empower both residents and visitors to report concerns directly and instantly." Similarly, Jenny Tagney from Friends of Par Beach, which participates in water quality monitoring projects, expressed excitement about the initiative. "We are really pleased to support the Environment Agency in its efforts to understand the key factors affecting Par Beach's water quality."</p>
<p dir="ltr">This AI-driven citizen science trial is expected to complement the Environment Agency&rsquo;s seasonal sampling efforts, which concluded on September 30. By maintaining an ongoing flow of data beyond the regular monitoring season, the project will help create a fuller picture of the environmental conditions at both beaches, involving the community directly in safeguarding their coastal areas.</p>
<p dir="ltr">This initiative signifies the integration of AI into environmental monitoring - one of many industries that will increasingly rely on AI expertise. To explore a range of diverse sectors where your skills can make an impact, <a href="https://www.generativegroup.ai/contact-us/">contact us today.</a><strong id="docs-internal-guid-d4c4296c-7fff-da99-24c6-c13cc426c710"></strong></p>

The Environment Agency has introduced a new citizen science initiative at Par Beach in Cornwall and Combe Martin in Devon, encouraging beachgoers to engage with AI to monitor water quality and beach conditions. 

AI Signs Set to Improve Beach Conditions in the South West of England

<p dir="ltr">The power of artificial intelligence is unparalleled. With its ability to improve efficiency, boost productivity, and enhance customer experience, AI has the potential to transform every business across every industry. However, to ensure that solutions are ethical and serve every intended user equitably, diversity within AI development teams must be prioritised.&nbsp;&nbsp;</p>
<p dir="ltr">Unfortunately, identifying and securing diverse AI talent is easier said than done. In the UK, only<a href="https://www.womenintech.co.uk/small-amount-of-women-in-stem/"> 25%</a> of STEM university graduates are women, and a mere<a href="https://www.blackhistorymonth.org.uk/article/section/stem-careers/the-urgency-of-greater-diversity-in-the-uks-stem-workforce/#:~:text=Women%20remain%20underrepresented%2C%20accounting%20for,Asian%2C%20and%20Minority%20Ethnic%20backgrounds"> 8%</a> of the STEM workforce comes from Black, Asian, and Minority Ethnic backgrounds.&nbsp;&nbsp;</p>
<p dir="ltr">Building a diverse AI team requires intentional effort at every stage of the hiring process. To uncover diverse talent, companies must look beyond traditional sourcing methods. To reassure candidates that they&rsquo;ll be respected, valued, and given the opportunity to thrive, they must also showcase their inclusivity during interviews.&nbsp;</p>
<p dir="ltr">At Generative, we recognise that diversity is important not only for ethical AI development but also for improving a product&rsquo;s competitiveness, sustainability, and customer reach. As AI recruitment specialists, we have the power to improve dire statistics and help companies tackle diversity-based issues right at the source. Under our watch, AI teams worldwide will be full of diverse backgrounds, perspectives, and experiences.&nbsp;&nbsp;&nbsp;</p>
<p dir="ltr">In this article, we&rsquo;ll explore how Generative can support your firm&rsquo;s diversity commitments, how it benefits AI development, and how we can champion diversity during our recruitment processes.&nbsp;</p>
<p dir="ltr">&nbsp;</p>
<h2 dir="ltr">Why we believe diversity is important</h2>
<p dir="ltr">Diversity is far more than a box to tick; it&rsquo;s what makes AI systems balanced, fair, and truly innovative.&nbsp;</p>
<p dir="ltr">As diversity increases, so does the number of perspectives ready to challenge ideas, combat biases, and promote creative solutions. Diverse viewpoints drive innovation and ensure that AI models are developed to be inclusive to their core. Without diversity in their AI development teams, companies could end up producing<a href="https://techxplore.com/news/2023-08-bias-self-driving-software.html"> self-driving cars</a> that struggle to avoid dark-skinned pedestrians and<a href="http://faculty.haas.berkeley.edu/morse/research/papers/discrim.pdf"> mortgage approval tools</a> that unfairly hike up interest rates for black and Latino borrowers.&nbsp;&nbsp;</p>
<p dir="ltr">Diversity is also important to Generative because we know how challenging it is for AI firms. Companies cannot prioritise diverse candidates during the hiring process but forget about them later. They must also create an inclusive environment where diverse hires feel empowered to voice their ideas and are naturally compelled to stay committed to the business.&nbsp;</p>
<p dir="ltr">Our goal is to help forward-thinking companies build diverse teams that develop more robust, ethical AI solutions capable of equitably benefitting a broader audience.&nbsp;&nbsp;</p>
<p dir="ltr">&nbsp;</p>
<h2 dir="ltr">How diversity benefits AI development&nbsp;</h2>
<p dir="ltr">To understand the value of diversity within AI development teams, we must first understand the overwhelming risks of homogeneity.&nbsp;</p>
<p dir="ltr">Whether conscious or unconscious, biases can<a href="https://www.mckinsey.com/featured-insights/artificial-intelligence/tackling-bias-in-artificial-intelligence-and-in-humans"> easily slip into</a> AI-based solutions at<a href="https://mit-serc.pubpub.org/pub/potential-sources-of-harm-throughout-the-machine-learning-life-cycle/release/2"> any point</a> in their development. That said, with diverse development teams, companies can dramatically reduce the chances of deeply-integrated algorithmic biases.&nbsp;</p>
<p dir="ltr">AI models trained on datasets that overrepresent particular groups are prone to biases that impact real-world outcomes. Facial recognition software trained<a href="https://www.nytimes.com/2018/02/09/technology/facial-recognition-race-artificial-intelligence.html"> predominantly</a> on images of white men proved to be harmful when the police<a href="https://proceedings.mlr.press/v81/buolamwini18a/buolamwini18a.pdf"> misidentified</a> people of<a href="https://www.nytimes.com/2024/06/29/technology/detroit-facial-recognition-false-arrests.html"> colour</a>. Similarly, medical AI models trained with<a href="https://www.nature.com/articles/s41586-019-1390-1.epdf"> skewed</a>, male-dominated datasets delivered<a href="https://www.nature.com/articles/s41746-023-00953-1"> inaccurate diagnoses</a> to women.&nbsp;&nbsp;</p>
<p dir="ltr">If these development teams had been more diverse, somebody would likely have raised alarm bells about the dangers of using such skewed training datasets. It&rsquo;s simple: hiring diverse talent and giving them the power to voice their opinions dramatically improves the accuracy (and hence value) of AI products.&nbsp;</p>
<p dir="ltr">&nbsp;</p>
<h2 dir="ltr">How Generative can improve your team&rsquo;s diversity</h2>
<p dir="ltr">At Generative, we help companies build world class AI teams. If we present our clients with a shortlist of predominantly diverse candidates (considering factors like gender, ethnicity, disability status, socioeconomic background, and industry experience), they&rsquo;ll be far more likely to make a diverse hire.&nbsp;&nbsp;</p>
<p dir="ltr">By engaging with minority networks, diversity-focused professional organisations, and education institutions (like XYZ), we can gain access to a greater number of qualified individuals from underrepresented backgrounds. Plus, we can craft job adverts using inclusive, non-gendered language to encourage diverse job-seekers to apply.&nbsp;&nbsp;&nbsp;</p>
<p dir="ltr">To further widen the talent pool, we encourage clients to keep their requirements as broad as possible and hire for skills rather than strict qualifications. Finally, we can offer clients the opportunity to eliminate unconscious bias through a blind recruitment process, in which we&rsquo;d remove all identifying details (e.g. age, gender, and ethnicity) before the face-to-face stage.&nbsp;&nbsp;</p>
<p dir="ltr">&nbsp;</p>
<h2 dir="ltr">Embrace The Power of Diverse AI Teams</h2>
<p dir="ltr">Diversity and inclusion aren&rsquo;t just industry trends; they&rsquo;re tools that strategic companies use to gain a competitive edge. With a diverse AI team, you&rsquo;ll develop more inclusive products that reach a wider audience. You&rsquo;ll also improve innovation, creativity, and productivity with a vast range of perspectives that will contribute to every meeting.&nbsp;&nbsp;</p>
<p dir="ltr">At Generative, we encourage every company we work with to be strategic and understand the power of diverse teams in AI. To help them achieve this, we offer strategic hiring support that puts them one step closer to having a forward-thinking AI team that&rsquo;ll build the best products on the market.&nbsp;</p>
<p dir="ltr"><strong>To understand exactly how Generative can help your business curate world class AI teams and build more inclusive technologies, please contact our team. To learn more about why diversity should be prioritised and gain further insights into how to hire and retain diverse talent successfully, check out Generative&rsquo;s latest whitepaper: <a href="https://www.generativegroup.ai/reports/from-bias-to-balance/">From Bias to Balance: Strategies for Cultivating Diversity in AI</a>.&nbsp;</strong></p>
<p dir="ltr">&nbsp;</p>
<p>&nbsp;</p>

Unfortunately, identifying and securing diverse AI talent is easier said than done. In the UK, only 25% of STEM university graduates are women, and a mere 8% of the STEM workforce comes from Black, Asian, and Minority Ethnic backgrounds.  

How Generative can help improve diversity in AI teams

<h3><strong>Make Bias In AI Development A Thing Of The Past</strong></h3>
<p>The future of AI is driven by the teams building and developing AI, not just technology itself. But t<strong id="docs-internal-guid-f5a9a059-7fff-da41-c67d-851c49596ce0">he lack of diverse representation in AI teams has led to biased algorithms, discriminatory outcomes, and products that fail to serve all users.</strong></p>
<p>Which is why it's so important to curate diverse AI teams..</p>
<p>Explore our latest whitepaper, <strong>"From Bias to Balance: Strategies for Cultivating Diversity in AI"</strong> and learn how to:</p>
<ul>
<li>Identify issues with team composition, that could cause algorithmic bias.&nbsp;</li>
<li>Understand how diverse AI teams help to make more ethical AI systems.</li>
<li>Discover how to curate a diverse talent pool of AI specialists.</li>
<li>Shape your hiring policies to create balanced teams from all walks of life.</li>
</ul>
<h3><strong>Why You Need This Whitepaper</strong></h3>
<p>Biases in AI are far more than hypothetical concerns - they&rsquo;re real-world issues with profound implications. One of the biggest concerns is algorithmic bias, which can lead to unintended consequences and poor outcomes from AI systems.</p>
<p><strong>Ready to go from bias to balance?</strong> Fill out the form below to download "From Bias to Balance: Strategies for Cultivating Diversity in AI".</p>
<p><strong>Download the Whitepaper Now</strong></p>

<h4>The success of AI depends not only on the technology but on building diverse teams that drive ethical and inclusive innovation.</h4>

<h1>Strategies for Cultivating Diversity in AI</h1>

<p>As AI continues to evolve, it's critical to ensure that the solutions we build are ethical and serve diverse audiences. Whether you're a startup or an established company, this guide offers practical insights on how to cultivate diverse AI teams and create fairer, more impactful AI systems. Ready to get started? Fill out the form below to download <strong>"From Bias to Balance: Strategies for Cultivating Diversity in AI."</strong></p>

Get the report

Diversity in AI-focused businesses is essential. The lack of diverse representation in AI teams has led to biased algorithms, discriminatory outcomes, and products that fail to serve all users. These biases often stem from teams made up of individuals with similar backgrounds and experiences, leading to a narrow perspective that goes unchallenged.

Create AI systems that are fair, accurate, and inclusive by prioritising diversity in your team.

Reduce algorithmic biases that can impact both business outcomes and user experiences.

Foster innovation by integrating diverse perspectives into your AI development process.

Prioritise diversity to enhance the effectiveness and inclusivity of your AI solutions.

And much more

Strategies for Cultivating Diversity in AI

<p dir="ltr">Generative AI has the potential to transform every industry.<a href="https://www.bcg.com/capabilities/artificial-intelligence/generative-ai"> According to BCG</a>, the industry leaders we&rsquo;ll be celebrating in five years will be those who established a clear generative AI strategy in 2024.&nbsp;&nbsp;</p>
<p dir="ltr">These AI systems use comprehensive training datasets to build complex algorithms that can create new, original content. As you don&rsquo;t need a degree to benefit from generative AI, all businesses can use this technology to improve efficiency, boost productivity, and enhance customer experience.&nbsp;&nbsp;</p>
<p dir="ltr">But, with great power comes great responsibility. As of yet, AI systems lack human-like critical thinking skills. This means they&rsquo;ll accept and learn from the data they&rsquo;re given, regardless of whether it contains bias. This could cause serious problems further down the line.&nbsp;&nbsp;</p>
<p dir="ltr">To remain ethical and develop reliable AI solutions, businesses must ensure that the teams responsible for developing such systems include people with diverse backgrounds and perspectives. This will help them create algorithms and products that do not contain bias and better serve a wider range of customers.&nbsp;</p>
<p dir="ltr">In this article, we&rsquo;ll delve into what makes diversity in AI so crucial and highlight six tactics you can use to build and maintain diversity within your AI teams.&nbsp;&nbsp;</p>
<p dir="ltr">&nbsp;</p>
<h2 dir="ltr">Why diversity matters in generative AI design</h2>
<p dir="ltr">With its ability to create content, cultivate ideas, and influence key decisions, generative AI has enormous potential. However, the success of any AI system depends on the quality of the data it&rsquo;s trained on. If conscious or unconscious biases are embedded in the training data, they&rsquo;ll be reflected in the model&rsquo;s algorithm and undoubtedly influence its output.&nbsp;&nbsp;</p>
<p dir="ltr">Algorithmic biases can have highly damaging consequences. For instance, self-driving cars trained predominantly on data from light-skinned pedestrians now<a href="https://techxplore.com/news/2023-08-bias-self-driving-software.html"> struggle to identify and avoid dark-skinned pedestrians</a> at night. Similarly, AI models used to<a href="https://www.nature.com/articles/s41746-023-00953-1"> predict women&rsquo;s health outcomes</a> contain societal biases that cause diagnoses for Hispanic and Asian women to be far less accurate than for white women. If the teams responsible for developing such models had been diverse rather than<a href="https://deeperinsights.com/ai-blog/from-bias-to-balance-the-critical-role-of-diversity-in-ai"> homogeneous</a>, these potential biases could have been pinpointed earlier and may not have impacted the final product.&nbsp;</p>
<p dir="ltr">For AI to be as impactful as possible, it must serve all users with equal accuracy. The easiest way to achieve this is by involving a diverse group of people in the design process. Not only is this crucial from an ethical standpoint, but it&rsquo;s also a strategic business move. Products developed by diverse teams are more likely to reach and benefit a broader customer base.&nbsp;</p>
<p dir="ltr">&nbsp;</p>
<h2 dir="ltr">How to curate a diverse generative AI team&nbsp;</h2>
<p dir="ltr">Diverse AI teams aren&rsquo;t built by accident. Intentional effort is required at every stage of the recruitment process. Here are three tactics that&rsquo;ll boost your chances of success:&nbsp;&nbsp;</p>
<h3 dir="ltr">Reduce barriers in your hiring process&nbsp;</h3>
<p dir="ltr">Write job adverts that appeal to a wide range of candidates by<a href="https://gender-decoder.katmatfield.com/"> avoiding gendered language</a> and excessively specific requirements. If you work with an external recruitment partner, make sure they build your talent pipeline from diverse sources. Throughout the interview process, use unbiased recruitment tools (especially those with the power to filter applications) and cultivate a diverse interview panel to help candidates feel represented.&nbsp;&nbsp;</p>
<h3 dir="ltr">Include multi-dimensional representation. &nbsp;</h3>
<p dir="ltr">Diversity goes far beyond gender and race. Think about experiential and socioeconomic diversity, too. For instance, adding women to traditionally male-dominated tech teams or hiring individuals who have worked across different industries and geographies will encourage new ways of thinking.&nbsp;</p>
<h3 dir="ltr">Encourage interdisciplinary collaboration&nbsp;</h3>
<p dir="ltr">Involving more perspectives is always a good idea, especially when making mission-critical development decisions. Encourage your AI team to ask ethicists, sociologists, and colleagues in different departments for their opinions.&nbsp;&nbsp;</p>
<h2 dir="ltr"><br>How to champion diversity within your organisation&nbsp;</h2>
<p dir="ltr">Hiring diverse talent is pointless without an inclusive culture that values diverse employees and encourages them to stay. Here are three strategies that&rsquo;ll help you increase employee retention:&nbsp;&nbsp;</p>
<h3 dir="ltr">Start at the top</h3>
<p dir="ltr">Your leadership team sets the tone for inclusivity. If they<a href="https://diversio.com/what-role-should-leadership-teams-play-in-dei/"> lead by example</a> and visibly champion diversity and inclusive behaviour, it&rsquo;ll ripple throughout your organisation. Their actions should encourage transparency and highlight that diversity is a core value.&nbsp;</p>
<h3 dir="ltr">Educate every employee</h3>
<p dir="ltr">Give all employees the tools to contribute to your inclusive culture by offering<a href="https://www.reed.com/articles/diversity-and-inclusion-training-in-the-workplace"> mandatory training</a> about topics like unconscious bias and cultural competency. This also reinforces your diversity commitment to potential hires.&nbsp;&nbsp;</p>
<h3 dir="ltr">Enforce non-negotiable policies&nbsp;</h3>
<p dir="ltr">You must create and enforce policies that protect and support diverse hires. These might include<a href="https://www.cipd.org/globalassets/media/knowledge/knowledge-hub/tools/flexible-working-business-case_tcm18-52768.pdf"> flexible work arrangements</a> for working parents, or disabled employees, policies that guarantee fair treatment during<a href="https://www.cogentanalytics.com/knowledge-center/reporting-systems-blogs/understanding-kpis-and-proper-application-when-measuring-performance/#:~:text=An%20unbiased%20KPI%20is%20one,and%20to%20its%20individual%20operations."> performance evaluations</a>, and pre-arranged mentorship programmes that<a href="https://www.td.org/atd-blog/mentoring-programs-wont-forward-dei-without-intention"> remove the onus</a> from diverse employees to locate and contact potential mentors.&nbsp;</p>
<p dir="ltr">&nbsp;</p>
<p dir="ltr">When designing generative AI products, especially those with the potential to<a href="https://www.nature.com/articles/s41746-023-00953-1"> influence health outcomes,</a> determine which objects<a href="https://techxplore.com/news/2023-08-bias-self-driving-software.html"> self-driving cars</a> should avoid, or allocate sentences to<a href="https://theconversation.com/a-black-box-ai-system-has-been-influencing-criminal-justice-decisions-for-over-two-decades-its-time-to-open-it-up-200594"> convicted criminals</a>, it&rsquo;s crucial to ensure that<a href="https://www.mckinsey.com/featured-insights/artificial-intelligence/tackling-bias-in-artificial-intelligence-and-in-humans"> human and societal biases</a> are not embedded in the model&rsquo;s algorithm.&nbsp;&nbsp;</p>
<p dir="ltr">While this is essential from an ethical standpoint, it&rsquo;s a strategic move, too. Diverse teams are<a href="https://www.forbes.com/councils/forbesagencycouncil/2023/04/18/creating-a-diverse-and-inclusive-team-for-long-term-success/"> more likely to outperform homogeneous teams</a>, and by encompassing a wide range of perspectives, they&rsquo;re well-positioned to break into new markets and build products that accurately reflect the needs of a global, diverse customer base.&nbsp;&nbsp;</p>
<p dir="ltr"><strong>To learn more about why diversity should be prioritised and gain further insights into how to hire and retain diverse talent successfully, check out Generative&rsquo;s latest whitepaper: <a href="https://www.generativegroup.ai/reports/from-bias-to-balance/">From Bias to Balance: Strategies for Cultivating Diversity in AI</a>.&nbsp;</strong></p>
<p>&nbsp;</p>

Generative AI has the potential to transform every industry. According to BCG, the industry leaders we’ll be celebrating in five years will be those who established a clear generative AI strategy in 2024.  

AI Signs Set to Improve Beach Conditions in the South West of England

How Generative can help improve diversity in AI teams

Strategies for Cultivating Diversity in AI

The value of diversity in generative AI design